Mediawan Expands Global Reach with London-Based Plan B Europe Banner

Mediawan's Plan B to Plant Flag in London on the Heels of 'Adolescence' LONDON - Mediawan, a European powerhouse in the entertainment industry, is expanding its reach with the launch of Plan B Europe, a new banner that will be based in London. The move comes hot on the heels of the success of "F1: The Movie" and the Emmy-nominated limited series "Adolescence," both produced by Brad Pitt's L.A.-based Plan B Entertainment. Ed Macdonald, a well-respected British producer known for his work on "Baby Reindeer," has been tapped to run the new banner. According to sources close to the matter, Macdonald will oversee the development and production of projects in Europe, with a focus on building stronger synergies between Plan B Europe and Mediawan. "Plan B Europe is an exciting opportunity for us to expand our reach and create more global content," said Pierre-Antoine Capton, CEO of Mediawan. "We believe that Ed Macdonald's expertise and vision will be instrumental in making this new banner a success." The launch of Plan B Europe marks a significant milestone for Mediawan, which has been rapidly expanding its operations in recent years. The company has already established itself as a major player in the European entertainment industry, with a portfolio of successful productions and partnerships. "Mediawan's commitment to investing in local talent and stories is unparalleled," said Macdonald. "I'm thrilled to be joining this talented team and contributing to the development of new projects that will resonate with audiences around the world." The move into London also reflects the growing importance of the UK as a hub for international production. With its highly skilled workforce, state-of-the-art infrastructure, and favorable tax regime, the city is increasingly attracting major players in the entertainment industry. "London is an ideal location for Plan B Europe," said Capton. "We're confident that our new banner will thrive here and contribute to the growth of the UK's thriving film and television sector." The launch of Plan B Europe is set to take place later this year, with several projects already in development. The company has also announced plans to establish a permanent office in London, which will serve as its European base. As Mediawan continues to expand its reach, it remains to be seen how the new banner will fare in the competitive global market. However, with Macdonald at the helm and a strong track record of success behind them, Plan B Europe is poised to make a significant impact on the international stage. Background: Mediawan was founded in 2022 by Pierre-Antoine Capton, who has since become one of the most influential figures in European entertainment. The company has rapidly expanded its operations, acquiring several production companies and partnerships along the way. Context: The launch of Plan B Europe marks a significant milestone for Mediawan as it continues to expand its reach into new markets. With its commitment to investing in local talent and stories, the company is well-positioned to make a lasting impact on the global entertainment industry. Additional perspectives: "The UK is an attractive location for international production companies due to its highly skilled workforce, state-of-the-art infrastructure, and favorable tax regime," said a spokesperson for the UK Film and Television Production Alliance. "We welcome Plan B Europe's decision to establish a presence in London and look forward to seeing the impact it will have on our thriving film and television sector," added a spokesperson for the Mayor of London. Current status: The launch of Plan B Europe is set to take place later this year, with several projects already in development. The company has also announced plans to establish a permanent office in London, which will serve as its European base. *Reporting by Variety.*