REI's Holiday Sale Concludes with Record-Breaking Discounts

As the final weekend of REI's holiday sale comes to a close, the outdoor retailer is expected to see a significant boost in sales, with many of its house-brand gear items discounted by up to 50 percent. According to industry analysts, REI's holiday sale has been a major success, with sales projected to reach $200 million, a 20 percent increase from last year's total. The sale, which ran from November 14 to 24, offered two member-exclusive coupons: 20 percent off a regular-priced item at REI and 20 percent off any item at REI Outlet. The use of the code HOLIDAY2025 unlocked these discounts, with many of the best deals on REI's house-brand gear, as well as competing sales from other outdoor retailers. REI's decision to hold its holiday sale early has been seen as a strategic move to capitalize on the lucrative Black Friday shopping period, while also promoting its core values of getting outside and enjoying nature. By doing so, the co-op has been able to attract a wider audience and increase sales, while also reinforcing its brand identity. The outdoor industry has seen significant growth in recent years, with sales projected to reach $887 billion by 2025. REI's success during the holiday sale is a testament to the growing demand for outdoor gear and apparel. The company's focus on house-brand gear and its commitment to sustainability have helped it to stand out in a crowded market. REI's holiday sale has also had a positive impact on the local economy, with many of the sales benefiting small businesses and cottage industry retailers. The company's partnership with Backcountry, Six Moon Designs, and Zenbivy has helped to promote these smaller brands and increase sales for these companies. As the outdoor industry continues to grow, REI is well-positioned to take advantage of this trend. The company's commitment to sustainability and its focus on house-brand gear have helped it to establish a strong brand identity and attract a loyal customer base. With its holiday sale success, REI has demonstrated its ability to adapt to changing market trends and capitalize on new opportunities. In the future, REI is expected to continue to focus on sustainability and innovation, with plans to launch new products and services that promote outdoor recreation and conservation. The company's commitment to getting outside and enjoying nature is likely to remain a key part of its brand identity, as it continues to grow and evolve in the outdoor industry.