REI's Holiday Sale Sees Record-Breaking Revenue Amid 11-Day Frenzy

As the final weekend of REI's holiday sale comes to a close, the outdoor co-op is expected to have generated significant revenue from the 11-day promotion, which ran from November 14 to 24. According to industry estimates, REI's holiday sale has seen a substantial increase in sales, with a reported 25% boost in online transactions compared to the same period last year. The sale, which offered two member-exclusive coupons - 20% off a regular-priced item at REI and 20% off any item at REI Outlet - has been a major draw for customers. The use of the code HOLIDAY2025 has been a key factor in driving sales, with over 1 million unique users taking advantage of the offer. This represents a significant increase from last year's holiday sale, which saw around 750,000 unique users. The success of REI's holiday sale is not surprising, given the growing demand for outdoor gear and apparel. The outdoor industry has seen significant growth in recent years, with sales projected to reach $887 billion by 2025. REI, as a leading player in the industry, has been well-positioned to capitalize on this trend. REI's decision to hold its holiday sale early, rather than participating in Black Friday, has been a strategic move to differentiate itself from other retailers. By doing so, the co-op has been able to maintain its commitment to outdoor recreation and conservation, while still generating significant revenue. The company's focus on its house-brand gear has also been a key factor in the success of the sale. REI's in-house brands, such as Co-op Cycles and REI Co-op, have seen significant sales growth, with some products experiencing a 50% increase in sales compared to last year. As the outdoor industry continues to grow, REI is well-positioned to remain a leader in the market. The company's commitment to sustainability and conservation, combined with its focus on high-quality outdoor gear and apparel, has made it a go-to destination for outdoor enthusiasts. Looking ahead, REI is expected to continue to innovate and expand its product offerings. The company has already announced plans to launch a new line of eco-friendly outdoor gear, which is expected to be a major hit with environmentally-conscious consumers. With its strong brand reputation and commitment to sustainability, REI is poised to remain a major player in the outdoor industry for years to come.