BusinessHollywood EntertainmentHow Bruce Springsteen Perfected The Art Of Timing A Business Launch With Tracks IIByMike Alleyne,Contributor.Forbes contributors publish independent expert analyses and insights. Mike Alleyne is a freelance writer on the music industry.Follow AuthorSep 04, 2025, 02:58pm EDTCommentBruce Springsteen performs at the Palais Omnisports de Paris Bercy during an Amnesty International concert in Paris on December 10, 1998.
Conventional wisdom among Bruce Springsteen fans holds that the 1990s were his "lost" decade a period where he struggled to chart a new course after parting ways with his longtime collaborators, the E Street Band. It turns out "The Boss" never bought into that narrative, and now he's aiming to overturn it with a new collection of unreleased material, "Tracks II: The Lost Albums," released on June 27, 2025.
(Photo by ERIC CABANIS AFP) (Photo by ERIC CABANISAFP via )AFP via We can learn some useful lessons from the synchronization of Bruce Springsteens release of his multi-album archival box set, Tracks II: The Lost Albums with what has become his highest-ever grossing world tour and the imminent release of the biopic, Springsteen: Deliver Me From Nowhere. It's often said that timing is everything.
Its skillful application means sensing the appropriate moments to take action that produces positive results. It also requires both intuitive and pragmatic understanding of market conditions and consumers.
*Reporting by Forbes.*
Bruce Springsteen Perfected Business Launch Timing With ‘Tracks II’
1
0
