‘Milkshake’ Streams More Than Double After KATSEYE’S Viral Gap Denim Ad

KATSEYE Milkshake GAP Ad GapYouTube Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Gaps viral denim campaign with KATSEYE is taking over the internet and now its drawing listeners back to Kelis classic Milkshake. According to data from Luminate, streams on Milkshake jumped 179 percent since Gap shared the ad on Aug. 19, growing from about 796,000 streams from Aug. 15-21 to about 2.22 million this past week. Gaps Better in Denim ad prominently features KATSEYE dancing to the 2003 song, and the dance itself created by choreographer Robbie Blue for the campaign has started to emerge as a TikTok trend, with thousands of users posting videos on the platform imitating the routine. Related Stories Business American Eagle Execs Take Victory Lap as Sales Surge: "Sydney Sweeney Sells Great Jeans" Music VMAs Set Preshow Details and Presenters Including Jessica Simpson, 'Hunting Wives' and 'KPop Demon Hunters' Stars, Paris Hilton katseyeworld we can teach you choreography credits: Robbie Blue lucas.debiasi (ig) mariespieldenner (ig) KATSEYE KATSEYE_Daniela BetterinDenim Gap original sound Gap The ad caught steam quickly, reflecting both KATSEYES global appeal and perhaps benefiting from some convenient timing. Gaps campaign launched just weeks after American Eagles denim campaign with Sydney Sweeney started a sort of culture war online, with critics arguing the ad promoted eugenics, while defenders have called the backlash a significant overreaction. Despite the controversy, the ad has more than paid off for American Eagle, which reported strong sales in its second-quarter earnings report this week, with CEO Jay Schottenstein directly citing Sweeneys campaign. *Reporting by Hollywoodreporter.*