The Apple iPhone 17 'Awe dropping' event happens next week: Here's what to expect on September 9

Apple iPhone 17 awe dropping event(Apple)We're now less than week away from the Apple's September 9 event, where the company is all but certain to unveil the iPhone 17 line. This year's theme of "Awe dropping," which was featured in Apple's invitations to the media sent on August 26 doesn't reveal much by way of clues, though some think the heat-mapped Apple logo is indicative of better thermal cooling in the new models. But more importantly, we already know how to watch the Apple iPhone 17 event itself: The keynote will be livestreamed on YouTube Tuesday, September 9 at 1PM ET from Cupertino. We'll have three Engadget team members reporting, liveblogging and providing their hands-on impressions from Apple Park, so make sure you come back here for the latest coverage.This year is shaping up to be a departure from recent September product rollouts, with the strong possibility of an all-new superthin iPhone expected to join the company's lineup. Also on tap could be new Apple Watch models including the first truly new Ultra model in two years and (maybe) the long-awaited AirPods Pro 3.We got a full rundown of what to expect at the event from the best possible source: Bloomberg Apple reporter Mark Gurman. During his recent guest appearance on the Engadget Podcast, Gurman shared his analysis of what we expect to see, including the expected battery and camera compromises of that rumored thin iPhone (which everyone already calls the iPhone Air).Expected to be roughly 5.55 mm thick, the iPhone Air would be the thinnest iPhone yet, besting 2014's iPhone 6 which, at 6.9 mm, was the previous svelteness champ. And they've only gotten chunkier since then. (The iPhone 16 Pro has a depth of 8.25 mm.) The Air would also give Apple a direct rival to Samsung's Galaxy S25 Edge, which we found to be more than a gimmick.Apple (screenshot)But the iPhone Air's thin design will likely lead to some compromises. *Reporting by Engadget.*