From search clicks to digital dominance, Hostinger and Wix rewrite competition rules with AI-driven visibility nobody expected

(Image credit: Shutterstock) Hostingers AI visibility leaves AWS trailing with less than halfWix captures small businesses by keeping website creation incredibly simpleAI search rankings are becoming the new measure of relevanceThe growing reliance on AI-driven search has begun to reshape how users discover web hosting services and website-building platforms, new research has claimed.The latest Similarweb data found, Hostinger leads the field in AI search visibility, recording more than 1.6 million interactions, surpassing much larger competitors, including AWS and GoDaddy.This performance places Hostinger not only ahead of traditional giants but also above other prominent digital service providers such as Namecheap and DigitalOcean.AI-Driven Momentum for HostingerThe numbers show that Hostingers profile is rising rapidly, with its visibility nearly tripling that of AWS, which recorded under 500,000 interactions.Such dominance underscores the role of AI tools in shaping consumer awareness.This trend suggests that Hostingers brand is becoming closely linked with AI website builders and related services, an area where search interest continues to grow rapidly.Although traffic figures do not directly confirm higher sign-ups or revenue, they clearly show that the company has secured broad mindshare in an increasingly competitive sector.Are you a pro? Subscribe to our newsletterSign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsGoogle Trends data also reflects a consistent pattern. Wix, GoDaddy, and Hostinger regularly occupy the top three positions, while Squarespace and Ionos alternate between fourth and fifth place.When attention shifts from hosting visibility to site creation, Wix emerges as the strongest performer.The company secured more than 450,000 interactions, a figure that outpaced rivals Weebly and Squarespace.This demonstrates Wix remains recognized for its intuitive website builders, many of which are integrated with design automation and user-friendly deployment features.Wixs advantage lies in attracting individuals and small businesses who prioritize simplicity over technical depth.Its platform offers a balance of drag-and-drop tools, automated design systems, and e-commerce features that allow non-technical users to build functional, professional websites without relying on coding expertise.Meanwhile, competitors such as Squarespace and Weebly are holding steady but do not match Wixs scale of interaction.Squarespace, for example, generated under 82,000 interactions, almost one-fifth of Wixs reach, illustrating the gap between leaders and secondary players in this segment.The data reveals that AI search is a critical measure of digital relevance.Hostingers rise in hosting and Wixs dominance in builders suggest that market leaders are now defined not only by infrastructure or user base but also by how often they appear in AI-driven discovery tools.Still, the question remains whether higher AI visibility leads to lasting customer relationships.You might also likeThese are the best ecommerce platforms you can useWe listed the best secure email providers on the marketHackers are also going back to school - major campaign hijacks Google Classroom TOPICS Efosa UdinmwenFreelance JournalistEfosa has been writing about technology for over 7 years, initially driven by curiosity but now fueled by a strong passion for the field. He holds both a Master's and a PhD in sciences, which provided him with a solid foundation in analytical thinking. Efosa developed a keen interest in technology policy, specifically exploring the intersection of privacy, security, and politics. His research delves into how technological advancements influence regulatory frameworks and societal norms, particularly concerning data protection and cybersecurity. Upon joining TechRadar Pro, in addition to privacy and technology policy, he is also focused on B2B security products. Efosa can be contacted at this email: udinmwenefosagmail.com You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES1Hostinger is the top-performing web hosting firm in AI search, while Wix takes top trumps for website builders2What colors will the iPhone 17 series be available in? Here are my expert predictions3Disney Imagineers built a new animatronic parrot for the Beak and Barrel lounge and it steals the show4The Philips Hue Bridge Pro is finally on sale, but there's something you should know before you buy one5So who are the mystery trio? Over half of Nvidias data center revenue comes from three unnamed customers. *Reporting by Techradar.*