X Innovation Home Innovation Artificial Intelligence Apple's AI search engine could be driven by Google and help revive Siri, report says Siri's future has been an open question. Written by Sabrina Ortiz, Senior EditorSenior Editor Sept.
4, 2025 at 2:51 p.m. PT Sabrina OrtizZDNETZDNET's key takeawaysApple plans to launch an AI search engine, reportedly.The AI search experience would power the Siri voice assistant.The expected launch is in the spring as part of the Siri overhaul.
Though Apple offers useful AI features through its Apple Intelligence suite, discussion of the company's AI efforts usually returns to one main sticking point: the delay of a revamped Siri.That launch has been highly anticipated, as it is supposed to push Siri's capabilities to a new level. The finished product is meant to take all of the personal context from your phone activities to function as a personal assistant -- a deeper integration than anything we have seen from other competitors.
Also: Could Apple create an AI search engine to rival Gemini and ChatGPT? Here's how it could succeedAt WWDC, the company said that the update was still coming, and a new Bloomberg report citing insiders reports significant strides to power that experience, including building an AI search engine. A search engine, made by AppleBuilding on a previous Bloomberg report, which found that Apple's recently assembled Answers, Knowledge, and Information (AKI) team was working on an "answer engine" that can provide responses to general knowledge questions, using the web, this report goes deeper into the new system referred to internally as World Knowledge Answers.
*Reporting by Zdnet.*
Apple's AI search engine could be driven by Google and help revive Siri, report warns
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