India's Multiplex Association Warns of Content Crisis Amid Netflix-Warner Bros. Deal

India's Multiplex Association Sounds Alarm Over Netflix-Warner Bros. Deal The Multiplex Association of India has expressed strong opposition to Netflix's proposed acquisition of Warner Bros. Discovery, warning that the deal could lead to a significant reduction in high-quality content for Indian cinemas. In a statement, the trade body representing multiplex operators nationwide argued that consolidating a major studio under a streaming platform poses competitive and economic risks to India's theatrical market. The association's concerns were voiced by Kamal Gianchandani, who stated, "The Indian theatrical market thrives on choice, scale, and cultural diversity." The proposed deal, which has yet to be finalized, has sparked widespread debate globally, with industry experts weighing in on its potential implications. The proposed acquisition was first announced in November 2024, with Netflix and Warner Bros. Discovery reportedly in talks to finalize the deal. However, the Multiplex Association of India has now joined a growing list of industry stakeholders expressing concerns over the potential impact on the global film industry. Industry insiders point out that the deal could lead to a significant reduction in high-quality content for cinemas, as more movies are made available exclusively on streaming platforms. This, in turn, could threaten the viability of India's cinema ecosystem, which relies heavily on theatrical releases. The Indian film industry is one of the largest in the world, with a thriving market that has produced numerous global blockbusters. The country's multiplexes have played a crucial role in promoting Indian cinema, providing a platform for local filmmakers to showcase their work to a global audience. As the proposed deal continues to make headlines, industry stakeholders are bracing themselves for a potential shake-up in the global film industry. The Multiplex Association of India has called on regulators to carefully examine the deal and its potential implications for the Indian cinema ecosystem.