Fubo Cuts Prices on Live TV Subscription Plans

Fubo, a sports-focused virtual multichannel video programming distributor, announced a rare decision to lower its monthly fees for some of its subscription plans. The company, which was acquired by Disney in October, revealed that monthly prices for its Live TV subscription plans will be up to 14.8 percent cheaper. The new pricing will take effect with bill cycle dates on or after January 1, 2026. According to Fubo, the new prices for its subscription plans will be as follows: Essential will cost $74 per month, down from $85; Pro will cost $75 per month, down from $85; and Elite will cost $84 per month, down from $95. The price cut is a departure from the typical trend of streaming services increasing their prices, which has been a common occurrence in the industry. "We're committed to providing our customers with the best value for their money," said a Fubo spokesperson. "We believe that our new pricing reflects the quality of our service and the value that our customers receive." The spokesperson noted that the price cut is a result of the company's efforts to improve its services and provide more value to its customers. Fubo's decision to lower its prices comes at a time when the streaming industry is facing increased competition and scrutiny. The company's acquisition by Disney in October has also raised questions about the future of the business. However, Fubo's move to lower its prices may be seen as a strategic effort to attract and retain customers in a crowded market. The price cut is also significant in light of the recent trend of streaming services increasing their prices. In recent years, many streaming services have raised their prices, citing increased costs and the need to maintain profitability. However, Fubo's decision to lower its prices may be seen as a departure from this trend and a sign that the company is committed to providing value to its customers. As of now, Fubo's new pricing will take effect with bill cycle dates on or after January 1, 2026. The company has not announced any further plans to lower its prices or make changes to its services. However, the move is likely to be closely watched by the industry and may have implications for other streaming services.