Fubo Cuts Prices Up to 14.8% on Live TV Subscription Plans

Fubo, a sports-focused virtual multichannel video programming distributor, announced a rare decision to lower its monthly fees for some of its subscription plans. The company, which was acquired by Disney in October, revealed that monthly prices for its Live TV subscription plans will be up to 14.8 percent cheaper. The new pricing takes effect with bill cycle dates on or after January 1, 2026. According to Fubo, the new prices for its subscription plans will be as follows: Essential will cost $74 per month (previously $85), Pro will cost $75 per month (previously $85), and Elite will cost $84 per month (previously $95). This move is a departure from the typical trend of streaming services increasing their prices, and it may be a response to the growing competition in the market. "We are committed to providing our subscribers with the best possible value for their money," said a Fubo spokesperson. "We believe that these price reductions will help us to better compete in the market and to provide our subscribers with a more affordable option for accessing their favorite sports and entertainment content." The decision to lower prices may be seen as a strategic move by Fubo to attract and retain subscribers in a crowded market. The company has been facing increased competition from other streaming services, including traditional cable and satellite providers, as well as newer entrants in the market. Fubo's acquisition by Disney in October may also have played a role in the company's decision to lower its prices. Disney has a significant presence in the streaming market, and its acquisition of Fubo may have given the company the resources and expertise it needs to compete more effectively in the market. The implications of Fubo's decision to lower its prices are far-reaching and may have significant consequences for the streaming industry as a whole. If other streaming services follow Fubo's lead, it could lead to a price war in the market, with companies competing to offer the lowest prices to subscribers. As of now, Fubo's new pricing structure is set to take effect with bill cycle dates on or after January 1, 2026. The company has not announced any further plans to lower its prices or to introduce new features or services to its subscribers. However, the move is likely to be closely watched by industry observers and may have significant implications for the future of the streaming industry.