From Student Discounts to Alpine Retreats: How One Founder Redefined Success

James Eder, the 42-year-old cofounder of Student Beans, a discount coupon company targeting the college crowd, has made a significant transition in his life. After selling his company and amassing a substantial fortune, Eder has now dedicated himself to being a work-life coach, splitting his time between London and the French Alps. He has also authored a book titled "The Collision Code." Eder's decision to become a work-life coach was influenced by a heart condition he developed, which made him reevaluate his priorities and lifestyle. "Being in the C-suite is a high-pressure job with long hours, board responsibilities, and intense scrutiny," Eder told Fortune in an interview. "But what is it like to be a top executive when you're off the clock?" Eder's experience as a high-profile executive and his subsequent transition to a work-life coach offer valuable insights into the challenges and opportunities that come with leadership roles. Student Beans was founded in 2005 by Eder, who was inspired to create the company after organizing a university summer ball for over 600 students. The event sparked the idea of providing students with access to discounts and deals from various brands. Eder's experience as a brand manager for Yell, where he worked with over 30 brands, further fueled his vision for Student Beans. Eder's background in marketing and his experience as a high-profile executive have given him a unique perspective on the importance of work-life balance. "My calls to big brands led to me asking for samples and raffle prizes," Eder recalled. "Soon, my student hall bedroom was filled with condoms from Durex, Jelly Belly Jelly Beans, Coffee from Starbucks, Pot Noodles, and Lush soaps that made it fragrant for months after." This anecdote highlights the entrepreneurial spirit and creativity that Eder brought to his business ventures. As a work-life coach, Eder now helps individuals and organizations navigate the challenges of leadership and achieve a better balance between work and personal life. His book, "The Collision Code," offers practical advice and insights into the importance of self-care, mindfulness, and purpose-driven living. Eder's decision to split his time between London and the French Alps reflects his commitment to a more balanced and fulfilling lifestyle. "I'm grateful for the opportunity to pursue my passion for coaching and writing, while also enjoying the beauty and tranquility of the French Alps," Eder said in a statement. In conclusion, James Eder's journey from a successful entrepreneur to a work-life coach offers valuable lessons for individuals and organizations seeking to achieve a better balance between work and personal life. As a thought leader in the field of work-life coaching, Eder continues to inspire and educate others through his writing and coaching practice.