AMC Theatres Unveils "Slash Pass" to Tackle Horror Fatigue Amid Box Office Congestion

AMC Theatres Launches "Slash Pass" to Combat Horror Fatigue at the Box Office On September 5, AMC Theatres announced the launch of its new limited-time ticketing program, the AMC Slash Pass, designed to combat horror fatigue at the box office. The program coincides with a crowded lineup of genre films set to release between now and the end of the year. The AMC Slash Pass offers moviegoers six admissions to use on participating horror films for $66.66. This move comes as the country's largest theater circuit attempts to keep horror fatigue at bay ahead of Halloween. The Conjuring: Last Rites, a highly anticipated horror film, opened this weekend and is on course for a record-shattering domestic opening of $65 million or more. "We're excited to offer our customers an affordable way to see multiple horror films," said AMC Theatres spokesperson, Jim Cashman. "The Slash Pass is a great value for fans of the genre, and we believe it will help drive attendance at our theaters." Background on Horror Fatigue Horror fatigue refers to the phenomenon where audiences become desensitized to horror films due to an overabundance of releases in the genre. This can lead to decreased box office sales and a decline in interest among fans. The Conjuring: Last Rites, directed by Michael Chaves, is the latest installment in the popular Conjuring franchise. The film has received positive reviews from critics, with many praising its tense atmosphere and well-developed characters. Additional Perspectives Industry experts believe that AMC's Slash Pass is a savvy move to combat horror fatigue at the box office. "By offering a discounted ticket option for multiple horror films, AMC is providing fans with an incentive to see more movies," said film analyst, Paul Dergarabedian. "This could help drive attendance and boost box office sales." Current Status The Conjuring: Last Rites has already broken records at the box office, and it remains to be seen whether the Slash Pass will have a significant impact on ticket sales for other horror films. Next Developments As Halloween approaches, AMC Theatres will continue to monitor the success of its Slash Pass program. If successful, the company may consider expanding the program to include more genres or offering similar promotions in the future. In conclusion, AMC's Slash Pass is a bold move by the country's largest theater circuit to combat horror fatigue at the box office. With The Conjuring: Last Rites breaking records and other horror films set to release soon, it remains to be seen whether this program will have a lasting impact on the industry. *Reporting by Hollywoodreporter.*