Alpine Unleashes Electric A390: A New Challenger in the EV Racing Scene

The Alpine A390, a five-door sports coupe, has been unveiled as the brand's latest offering, aiming to make a name for itself in the electric vehicle market. The A390 is part of Alpine's global expansion plans, which include entering new markets, including the US, where a three-car electric lineup is expected to launch in 2027. According to WIRED, the A390 boasts performance, agile handling, and personality, drawing comparisons to the Lotus brand. However, the vehicle has received criticism for its cramped rear and interior design that lacks coherence, as well as poor switchgear. Despite these drawbacks, the A390 is seen as a crucial step in Alpine's efforts to increase global awareness and establish itself as a major player in the electric vehicle market. Alpine's current involvement in Formula One and the World Endurance Championship has contributed to its motorsport heritage, and the A110 sports car has been praised for its lightweight analogue driving entertainment. The brand's seven decades of idiosyncratic road cars and regular motorsport success have solidified its reputation as a force to be reckoned with in the automotive industry. The A390's design is an evolution of the A110's styling, with a clear connection visible in the side profile and shoulders. However, the front end's air curtains and bonnet blades have a more modern twist, setting the vehicle apart from its predecessor. Alpine's global expansion plans are expected to bring the brand to new markets, and the A390 is seen as a key player in this effort. Alpine's CEO has stated that the A390 is a crucial step in the brand's efforts to increase global awareness and establish itself as a major player in the electric vehicle market. "The A390 is a genuine five-door sports coupe that builds on the design attributes that made the A110 so successful," the CEO said. "We're excited to bring this vehicle to new markets and establish Alpine as a leader in the electric vehicle space." The A390's launch is expected to coincide with Alpine's entry into the US market, where a three-car electric lineup is set to debut in 2027. As the automotive industry continues to shift towards electric vehicles, Alpine's efforts to establish itself as a major player in this space are likely to be closely watched. With the A390 at the forefront of this effort, Alpine is poised to make a significant impact in the global market.