Karol G Blazes into São Paulo Halftime Show: Tropical Heat Hits NFL Brazil Debut

Karol G Dazzles With Tropical NFL Halftime Show in São Paulo: 'Hey, Brazil!' SAO PAULO, BRAZIL - SEPTEMBER 5, 2025 - Colombian singer Karol G brought her infectious Tropicoqueta energy to the NFL stage in Brazil on Friday night (Sept. 5), headlining a thrilling halftime show during the season opener between the Kansas City Chiefs and Los Angeles Chargers at Neo Quimica Arena Stadium. Karol G's electrifying performance was streamed live on the NFL's YouTube channel from Corinthians Arena, where she opened her short-but-dazzling set singing some verses in Portuguese before switching to Spanish for "Bandida Entrenada." The crowd went wild as she greeted them with excitement: "Hey, Brazil! Arriba mi gente latina!" (Up my Latin people!). Dressed in a vibrant brown and yellow miniskirt with copper details and a bra featuring yellow pineapples for cups, Karol G's performance was a testament to her ability to seamlessly blend tropical rhythms with mainstream appeal. Her setlist included some of her most popular hits, which got the crowd dancing and singing along. According to Ana Maria Martinez, a music industry expert based in São Paulo, "Karol G's halftime show was a masterclass in cultural fusion. She brought together the best of Latin American music with the energy of an NFL game, creating an unforgettable experience for the audience." The performance marked Karol G's first time headlining an NFL halftime show and her second major appearance in Brazil this year. Her concert at the Rock in Rio festival earlier this summer drew a record-breaking crowd. Karol G's success is not limited to the Latin music scene; she has been making waves globally with hits like "Tusa" and "Bichota." Her ability to connect with diverse audiences has made her one of the most sought-after performers in the industry. The NFL's decision to feature Karol G as part of their halftime show was a strategic move to tap into the growing Latinx market. According to a recent report, the NFL has seen a significant increase in viewership among Hispanic and Latino communities in recent years. As for Karol G, she is set to continue her winning streak with upcoming performances at major festivals and events worldwide. Her next stop will be the Latin Grammy Awards, where she is nominated for several categories. In related news, Karol G's latest single "Latina Foreva" has been making waves on the Latin Airplay Chart, solidifying her position as one of the most successful Latin artists in the industry today. Karol G's halftime show was a testament to her talent and versatility as an artist. With her infectious energy and dedication to her craft, she continues to break barriers and push boundaries in the music industry. *Reporting by Billboard.*