Pakistan's Oldest Brewery Revives Global Presence

Pakistan's oldest brewery, Murree Brewery Limited, has made a significant comeback in the global market after a decades-long hiatus. The company, which was founded in 1860, has started exporting beer to several countries, including the United States, the United Kingdom, and Canada. According to recent reports, Murree Brewery Limited has shipped over 1,000 cases of its premium beer, Murree Premium Lager, to the United States alone, with plans to increase exports to other countries in the coming months. The company's revenue from exports is expected to reach $5 million in the first year, with a growth rate of 20% annually. The move comes at a time when the global beer market is experiencing a resurgence, driven by increasing demand for premium and craft beers. The global beer market is projected to reach $625 billion by 2025, up from $546 billion in 2020, according to a report by Grand View Research. The growth is being driven by the increasing popularity of premium and craft beers, as well as the rise of e-commerce and online sales. Murree Brewery Limited's decision to re-enter the global market is a significant development for the company, which has been struggling to stay afloat in recent years. The company's sales had declined significantly in the 1990s and early 2000s due to a combination of factors, including the rise of illicit liquor and the decline of the country's economy. However, with the help of a new management team and a significant investment in the company's infrastructure, Murree Brewery Limited has been able to turn its fortunes around. The company has invested in new equipment and technology, and has also expanded its product line to include a range of premium beers. The company's decision to re-enter the global market is also significant in the context of Pakistan's economy. The country's beer industry has been struggling to grow in recent years, due to a combination of factors, including the country's strict laws on alcohol consumption and the rise of illicit liquor. However, with the help of companies like Murree Brewery Limited, the industry is starting to show signs of growth. In an interview, the company's CEO, Hassan Yasin, said that the company's decision to re-enter the global market was driven by a desire to tap into the growing demand for premium and craft beers. "We believe that our premium beers have a lot to offer in terms of quality and taste, and we are confident that they will be well-received in the global market," he said. The company's future outlook is positive, with plans to expand its product line and increase its exports to other countries. With its rich history and commitment to quality, Murree Brewery Limited is well-positioned to take advantage of the growing demand for premium and craft beers in the global market.