Pakistan's Oldest Brewery Re-enters Global Markets After Decades

Pakistan's Oldest Brewery Revives Export Business Amid Global Demand Pakistan's oldest brewery, Murree Brewery, has successfully secured export permits, paving the way for its beer to re-enter global markets for the first time in decades. This development marks a significant milestone for the company, which has been operating since the 19th century despite the country's strict laws prohibiting the consumption of alcohol by its Muslim majority. According to industry sources, Murree Brewery has secured export permits for several countries, including the United Kingdom, Germany, and the United States. The company plans to export a total of 300,000 cases of beer, generating an estimated $1.5 million in revenue. This represents a significant increase in sales for the company, which had previously relied on domestic sales. The revival of Murree Brewery's export business comes at a time when global demand for craft and specialty beers is on the rise. The international beer market is projected to reach $623.4 billion by 2025, driven by growing consumer interest in premium and craft beverages. The trend is particularly pronounced in the United States, where craft beer sales have increased by 10% annually over the past five years. Murree Brewery's export business is expected to benefit from this trend, as the company's unique blend of traditional and modern brewing techniques appeals to consumers seeking distinctive and high-quality beers. The company's flagship beer, Murree Lager, is a popular choice among Pakistani consumers, and its export to international markets is expected to generate significant revenue. Established in 1860, Murree Brewery has a rich history and has been a significant contributor to Pakistan's economy. The company has faced numerous challenges over the years, including the country's strict laws prohibiting the consumption of alcohol. However, the company has managed to adapt and innovate, introducing new products and expanding its distribution network to cater to the growing demand for beer in Pakistan. The revival of Murree Brewery's export business is expected to have a positive impact on the company's financial performance and create new opportunities for growth. The company plans to invest in new equipment and technology to increase its production capacity and improve the quality of its products. With its unique blend of traditional and modern brewing techniques, Murree Brewery is well-positioned to capitalize on the growing demand for craft and specialty beers in international markets. In conclusion, the revival of Murree Brewery's export business marks a significant milestone for the company and the Pakistani economy. The company's unique blend of traditional and modern brewing techniques, combined with its rich history and commitment to quality, makes it an attractive choice for international consumers. As the global demand for craft and specialty beers continues to grow, Murree Brewery is well-positioned to capitalize on this trend and establish itself as a major player in the international beer market.