The ABB FIA Formula E World Championship has made significant strides in its evolution over the past decade, transforming from an experimental concept to a global entertainment brand broadcast in 150 countries. The championship's latest technological advancements, set to debut in 2024, are poised to further revolutionize the motorsport industry.
According to Dan Cherowbrier, Formula E's chief technology and information officer, the Gen4 cars, scheduled to hit the tracks next year, will be a game-changer. "You will see a really quite impressive car that starts us to question whether EV is there," Cherowbrier said. "It's actually faster, it's actually more than traditional internal combustion engines ICE." This acceleration is not only happening on the track but also in the digital realm, where Formula E's partnership with Infosys is redefining the fan experience.
The partnership has enabled the development of real-time leaderboards, predictive tools, and personalized storylines that adapt to individual fans' interests. Principal technologist at Infosys, Rohit Agnihotri, noted that this movement is aimed at making motor sport accessible and exciting for the new generation. "We're not just talking about a new car or a new track," Agnihotri said. "We're talking about a new way of engaging with the sport, a new way of experiencing the thrill of racing."
Financial details reveal that the ABB FIA Formula E World Championship has experienced significant growth over the past decade, with a reported 50% increase in viewership and a 30% increase in revenue. The championship's global reach has also expanded, with broadcasts in 150 countries and a social media following of over 10 million fans.
The motorsport industry has witnessed a significant shift towards electric vehicles, with Formula E at the forefront of this movement. The championship's Gen4 cars will feature advanced battery technology, capable of delivering a 50% increase in power and a 20% reduction in energy consumption. This technological advancement is expected to have a ripple effect across the industry, with other manufacturers following suit.
Formula E's partnership with Infosys has been instrumental in driving digital transformation within the championship. The partnership has enabled the development of a range of digital tools and platforms, including a new fan engagement app and a data analytics platform. These tools have not only enhanced the fan experience but also provided valuable insights into fan behavior and preferences.
As the motorsport industry continues to evolve, Formula E's Gen4 cars and digital transformation are set to play a significant role in shaping its future. With a focus on sustainability, innovation, and fan engagement, the championship is poised to remain at the forefront of the industry. As Dan Cherowbrier noted, "The future of motorsport is electric, and Formula E is leading the charge."
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