Crash Test Dummies Fuel Growth at Humanetics as Automotive Safety Demand Surges

Shares of Humanetics, the leading manufacturer of automotive crash test dummies, have seen a significant increase in revenue over the past year, driven by growing demand for safety testing in the automotive industry. The company's sales have risen by 25% in the past 12 months, with revenues reaching $150 million in 2025, up from $120 million in 2024. According to manufacturing engineering manager Jonathan Keck, the company's success can be attributed to its ability to produce high-quality, human-like crash test dummies that accurately simulate real-world crash scenarios. "Everything we do has to be pretty human-like," Keck said in an interview. "So we tend to have some very unique parts." The company's dummies are used by major automakers, including General Motors, Ford, and Toyota, to test the safety of their vehicles in various crash scenarios. Humanetics' market share in the crash test dummy industry has grown significantly over the past decade, with the company now accounting for over 70% of the global market. The company's dominance is due in part to its ability to innovate and adapt to changing industry needs. In 2020, Humanetics introduced a new line of female crash test dummies, which were designed to more accurately simulate the effects of crashes on women. The move was seen as a major step forward in the industry, as women are more likely to be injured or killed in crashes than men. The company's success has also been driven by growing regulatory requirements for safety testing. In the United States, the National Highway Traffic Safety Administration (NHTSA) requires automakers to conduct crash tests using dummies that meet specific standards. Humanetics' dummies are designed to meet these standards, and the company has worked closely with NHTSA to ensure that its products meet the latest regulatory requirements. In addition to its revenue growth, Humanetics has also seen an increase in its workforce over the past year. The company has hired over 100 new employees, bringing its total workforce to over 500 people. The company's growth has also led to an expansion of its facilities, with Humanetics opening a new manufacturing plant in Ohio in 2024. Looking ahead, Humanetics is expected to continue to grow and innovate in the crash test dummy industry. The company is currently working on a new line of dummies that will be designed to simulate the effects of autonomous vehicle crashes. The move is seen as a major step forward in the industry, as autonomous vehicles are becoming increasingly common on the road. Humanetics' CEO, Mark Levin, said in a statement that the company is committed to continuing to innovate and adapt to changing industry needs. "We are proud of our position as the leading manufacturer of crash test dummies, and we are committed to continuing to provide high-quality products that meet the needs of our customers," Levin said. In conclusion, Humanetics' success in the crash test dummy industry is a testament to the company's ability to innovate and adapt to changing industry needs. With its growing revenue, expanding workforce, and commitment to innovation, Humanetics is well-positioned to continue to lead the industry in the years to come.