According to a recent study by the Upwork Research Institute, companies with 500 or fewer workers largely avoided the large-scale layoffs that dominated headlines in 2025. The study found that these small- to medium-sized businesses (SMBs) employed between 10 and 499 people, and instead of cutting staff, they used artificial intelligence (AI) to change the scale equation, applied experimentation, and invested in flexible talent to address the disruption surrounding them.
The study revealed that nearly half of SMB leaders maintained high confidence in their companies' ability to adapt to the rapidly changing business landscape. "We've seen a significant shift in the way SMBs are approaching AI," said a spokesperson for the Upwork Research Institute. "They're not just using AI to automate tasks, but to augment their workforce and drive innovation."
The use of AI by SMBs is a departure from the more common practice of large enterprises, which have been cutting staff to reduce costs. According to the World Economic Forum, 41 organizations were planning to trim their workforces in the face of rapidly advancing AI at the beginning of 2025. By the second half of the year, six in 10 business leaders were planning headcount reductions.
However, SMBs have been able to avoid the large-scale layoffs by leveraging AI to improve efficiency and productivity. "AI has allowed us to automate routine tasks and focus on higher-value work," said a CEO of a SMB that participated in the study. "We've also been able to experiment with new business models and products, which has helped us stay ahead of the competition."
The study's findings have significant implications for society, as they suggest that SMBs may be better equipped to adapt to the changing business landscape than larger enterprises. "SMBs are often more agile and innovative than larger companies, and AI is giving them an edge," said a business expert. "As AI continues to advance, we may see a shift in the way companies are structured and operated."
The current status of AI adoption by SMBs is promising, with many companies reporting significant benefits from its use. However, there are also challenges to be addressed, such as ensuring that AI is used in a way that benefits workers and society as a whole. As one expert noted, "AI has the potential to create new jobs and opportunities, but it also requires careful management to ensure that its benefits are shared equitably."
The next developments in AI adoption by SMBs are likely to be significant, with many companies continuing to invest in AI and experimentation. As one CEO noted, "We're just getting started with AI, and we're excited to see where it takes us."
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