Natasha Lyonne, the actress and writer known for her roles in Netflix's Russian Doll and Orange is the New Black, expressed concerns about the ethics of artificial intelligence (AI) during a recent conference. Lyonne, who is also the co-founder of Asteria Film Co., a production company that utilizes AI in its content creation, stated that AI has an ethics problem due to its current ability to "rob freely under the auspices of acceleration." This comment comes as AI-generated content continues to gain traction in the entertainment industry.
Asteria, which Lyonne co-founded in 2022, has taken a different approach to AI video generation compared to other models like OpenAI's Sora 2 and Google's Veo 3. These models have faced controversy for scraping the web and sometimes clashing with copyright rules. In contrast, Asteria partnered with Moonvalley AI to create Marey, an AI tool that helps generate video for movies and TV shows, but only draws on open-license content or material with explicit permission to use. Lyonne emphasized the importance of being careful about the inputs for Asteria's AI video generation, stating that the tool is designed to provide high-quality and copyright-friendly generative AI for marquee content.
Lyonne's comments on AI ethics are particularly relevant given the increasing influence of AI in the entertainment industry. Asteria's approach to AI video generation is notable for its emphasis on transparency and accountability, which is essential for building trust in AI systems. As AI-generated content continues to become more prevalent, it is crucial to address the ethics concerns surrounding its use.
The use of AI in content creation has been gaining momentum in recent years, with many production companies exploring its potential. However, the lack of regulation and oversight has raised concerns about the potential consequences of AI-generated content. Lyonne's comments highlight the need for a more nuanced understanding of AI ethics and the importance of developing responsible AI practices.
The development of AI tools like Marey is expected to continue, with many companies investing in AI research and development. As AI-generated content becomes more widespread, it is essential to address the ethics concerns surrounding its use and ensure that AI systems are developed with transparency and accountability in mind. Lyonne's comments serve as a reminder of the importance of responsible AI practices and the need for ongoing dialogue about AI ethics.
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