SHAI 001 'BUTTER' Sells Out in Record Time: Gilgeous-Alexander's Colorway Revolution Takes Over Converse

SHAI 001 'BUTTER' Sells Out In Minutes As Gilgeous-Alexander Unveils New Colorways On Historic Day In a highly anticipated release, the SHAI 001 'BUTTER' sneakers sold out in minutes as Converse unveiled new colorways on Thursday. The limited-edition shoes, designed by NBA star Shai Gilgeous-Alexander, were made available online and in select stores. According to Nick Crain, an NBA reporter covering the OKC Thunder for Forbes, "The BUTTER colorway is the original design that Gilgeous-Alexander debuted at NBA All-Star Weekend back in February. Its exclusivity and limited quantity contributed to its high demand." Within minutes of going on sale, online retailers were sold out, with fans scrambling to get their hands on a pair. Gilgeous-Alexander's signature sneaker has been highly anticipated by sneaker enthusiasts worldwide. The SHAI 001 'BUTTER' colorway is the first of several new designs that will be released in the coming months. "We're thrilled to see the response from fans," said a Converse spokesperson. "The partnership with Gilgeous-Alexander has been a huge success, and we can't wait to see what's next." The SHAI 001 sneakers were made available online via Nike SNKRS, Converse US, and in-store at select Undefeated and Kith locations. The retail price was set at $130. Background on the partnership between Gilgeous-Alexander and Converse is essential to understanding the significance of this release. In February 2025, Gilgeous-Alexander debuted his signature sneaker at NBA All-Star Weekend, generating buzz among sneaker enthusiasts. Since then, he has worn various colorways, but the original 'BUTTER' design remains the most coveted. Industry experts attribute the rapid sell-out to the exclusivity and limited quantity of the sneakers. "The demand for limited-edition sneakers is on the rise," said an industry analyst. "Brands are taking note and responding with more exclusive releases." As for what's next, Converse has announced plans to release additional colorways in the coming months. Fans can expect new designs to be unveiled soon. Additional Perspectives: "The partnership between Gilgeous-Alexander and Converse is a win-win for both parties," said an industry expert. "Gilgeous-Alexander gains exposure, while Converse benefits from his massive following." "The rapid sell-out of the SHAI 001 'BUTTER' sneakers highlights the growing demand for exclusive releases in the sneaker market," added another analyst. Current Status and Next Developments: Converse has confirmed that additional colorways will be released soon. Fans can stay up-to-date on the latest developments by following Converse's social media accounts or signing up for their newsletter. The SHAI 001 'BUTTER' sneakers may have sold out, but the excitement surrounding Gilgeous-Alexander's signature sneaker is far from over. As new colorways are released, fans can expect even more buzz and anticipation in the sneaker community. *Reporting by Forbes.*