Gen Z Embraces "Grannycore" Revival: Mahjong, Baking, and Needlework See Unexpected Surge in Popularity

Gen Z Drives Boom in 'Grannycore' Activities A new cultural phenomenon is sweeping the nation, with Gen Z embracing traditional activities like mahjong, baking, and needlework. Dubbed "Grannycore," this trend has seen a significant surge in popularity among young people looking to disconnect from their screens and reconnect with others. According to Ryan Lee, founder of the Youth Luck Leisure (YLL) Mahjong Club in San Francisco, his club's bimonthly parties have attracted up to 200 guests, drawn by the festive atmosphere, live DJs, and custom cocktails. "It's kind of like a cultural nostalgia," Lee said. "People are looking for something more meaningful than just scrolling through their phones." The YLL Mahjong Club was born out of Lee's own passion for the classic Chinese tile game. He first played mahjong two years ago and became hooked, eventually hosting pop-up parties in restaurants, bars, and nightclubs around San Francisco. Mahjong, invented in 19th century China, has a rich history and cultural significance. Its popularity among Gen Z is not only about nostalgia but also about social connection. "People are craving human interaction," said Lee. "They want to meet new friends and have meaningful conversations." The trend extends beyond mahjong to other traditional activities like baking and needlework. Local bakeries report a surge in demand for artisanal bread-making classes, while community centers offer workshops on knitting, crocheting, and embroidery. Experts attribute the rise of Grannycore to several factors, including the growing awareness of mental health and the need for social connection. "Young people are looking for ways to disconnect from technology and reconnect with others," said Dr. Sophia Patel, a sociologist at Stanford University. "Grannycore activities offer a sense of community and belonging that's missing in modern life." As the trend continues to grow, Lee's club is expanding its offerings to include other traditional activities like calligraphy and tea ceremonies. "We're not just about mahjong," he said. "We're about creating a space for people to come together and experience different cultures." The impact of Grannycore on local communities has been significant. Small businesses are benefiting from the increased demand for artisanal goods, while community centers are seeing an influx of new members. As the popularity of Grannycore continues to rise, it remains to be seen whether this trend will endure or fade like previous fads. However, one thing is clear: Gen Z's love affair with traditional activities has only just begun. Background: Mahjong originated in 19th century China and was introduced to the West in the early 20th century. The game gained popularity in the United States during the 1950s and 1960s but declined in recent years. The rise of digital entertainment and social media has led to a decline in traditional activities, but Gen Z's interest in Grannycore suggests a shift towards more meaningful forms of engagement. Attributions: Ryan Lee, founder of Youth Luck Leisure (YLL) Mahjong Club Dr. Sophia Patel, sociologist at Stanford University *Reporting by Fortune.*