Brad Pitt Brews Up Laughter in De'Longhi Short Film Campaign Directed by Taika Waititi

Brad Pitt Stars in De'Longhi Short Film Campaign with Taika Waititi at the Helm LOS ANGELES, CA - In a unique collaboration between Hollywood A-list talent and Italian appliance brand De'Longhi, Brad Pitt stars in a short film campaign directed by Academy Award-winner Taika Waititi. The minute-long video, titled "The Perfetto Instruction for Use," premiered at the Venice Film Festival before being released on De'Longhi's social platforms on September 8. According to sources close to the project, the film showcases Pitt's morning routine, highlighting the ease and convenience of De'Longhi's one-touch, fully automatic espresso machines, specifically the Rivelia and Eletta Explore models. The comedic narrator, Italian actor Riccardo Scamarcio, adds a lighthearted touch to the production. Pitt, who has worked with De'Longhi since 2021, praised the collaboration in an interview. "Taika brought the humor, De'Longhi brought the ritual. Together, that was perfetto," he said, referencing the Italian phrase for "perfect." The campaign's release coincides with De'Longhi's efforts to reposition itself as a lifestyle brand, emphasizing the emotional connection between its products and customers. By partnering with Waititi and Pitt, De'Longhi aims to tap into the cultural zeitgeist and appeal to a wider audience. Industry insiders note that the collaboration is a savvy move for both parties involved. "De'Longhi is leveraging its relationship with Pitt to reach a broader demographic, while Taika's involvement adds an element of cool factor," said one expert. "It's a win-win situation for all parties." The success of the campaign will be closely monitored by industry observers, who are eager to see how De'Longhi's efforts to rebrand itself as a lifestyle brand will pay off. As for Pitt and Waititi, their involvement in the project marks another example of their willingness to experiment with innovative storytelling and partnerships. With "The Perfetto Instruction for Use" campaign, they have once again proven themselves to be at the forefront of creative collaboration. The short film is now available on De'Longhi's social media platforms, offering viewers a glimpse into Pitt's morning routine and the convenience of De'Longhi's espresso machines. *Reporting by Hollywoodreporter.*