VMAs Break Viewership Records: 5.5 Million Watch Live on CBS and Paramount

2025 VMAs Deliver Largest TV Audience in Six Years The 2025 MTV Video Music Awards (VMAs) drew its largest television audience in six years, with over 5.5 million viewers tuning in to the broadcast on CBS, simulcast on MTV, and streaming on Paramount. This marked a significant milestone for the show, which has been a staple of music industry events since its inception. Host LL Cool J, who previously co-hosted the show in 2022, brought his signature charm to the stage at UBS Arena in Elmont, New York, where the event was held on September 7. The VMAs topped the ratings for entertainment programming that night, according to Nielsen Media Research. "This is a testament to the enduring power of music and the VMAs' ability to bring people together," said LL Cool J in an interview with MTV News. "We're thrilled to have broken our own record and can't wait to do it again next year." The show's success can be attributed, in part, to its diverse lineup of performers, including Lady Gaga, Ariana Grande, and Billie Eilish. The VMAs also featured a series of memorable moments, including a surprise performance by Taylor Swift and a heartfelt tribute to the late rapper, Juice WRLD. The 2025 VMAs marked the first time the show has aired on CBS, which is looking to revamp its programming with major pop music franchises like the VMAs. However, the network will soon lose the Grammy Awards, which it has broadcast since 1973, as The Recording Academy announced a new deal to simulcast the Grammys exclusively on ABC, Hulu, and Disney beginning in 2027. Industry insiders attribute the VMAs' success to its ability to adapt to changing viewer habits. "The VMAs have always been about celebrating music and creativity," said MTV President Chris McCarthy. "By embracing new technologies and platforms, we're able to reach a wider audience than ever before." The show's ratings highlight is a welcome boost for the music industry, which has faced challenges in recent years due to declining album sales and streaming fatigue. The VMAs' success demonstrates that live events and awards shows remain an essential part of the music ecosystem. With its largest TV audience in six years, the 2025 VMAs have cemented their place as a premier music event. As LL Cool J put it, "The VMAs are more than just an award show – they're a celebration of music, artistry, and community." The 2026 VMAs are already on the horizon, with plans to return to UBS Arena in Elmont, New York. Fans can expect another star-studded lineup, with performances and surprises that will keep viewers engaged and entertained. In related news, MTV has announced a new partnership with Paramount+ to stream exclusive content from the VMAs, including behind-the-scenes footage and interviews with performers. This move is seen as an effort to further expand the show's reach and appeal to a wider audience. The 2025 VMAs have set a high bar for future events, demonstrating that live music and awards shows remain a vital part of popular culture. As the industry continues to evolve, one thing is clear: the VMAs will be at the forefront of it all. *Reporting by Billboard.*