Asake Partners With Alexa Perkins Management for Next Chapter in Afrobeats Rise

Afrobeats Star Asake Inks Deal with New Management; Omarion Links Up With Create Music Group Nigerian Afrobeats sensation Asake has signed a partnership with Alexa Perkins management and creative agency Double Eleven, marking a significant milestone in his burgeoning career. According to a press release, the singer-songwriter has accumulated over 5.6 billion streams, solidifying his position as one of Africa's most prominent musical exports. Asake's decision to join forces with Double Eleven comes at a time when Afrobeats is experiencing a surge in global popularity, with artists like Wizkid and Davido gaining widespread recognition. The genre's fusion of traditional Yoruba rhythms with modern production techniques has captivated audiences worldwide, sparking a new wave of interest in African music. "We're thrilled to welcome Asake to the Double Eleven family," said Alexa Perkins, founder and CEO of the management agency. "His unique sound and captivating stage presence have made him a standout artist in the Afrobeats scene, and we're excited to help take his career to the next level." Asake's partnership with Double Eleven marks a significant shift in the music industry, where artists are increasingly seeking out innovative management models that prioritize creative freedom and community engagement. "This deal is not just about Asake's music; it's also about empowering him to connect with his fans on a deeper level," said Perkins. The signing of Asake is part of a larger trend in the music industry, where artists are seeking out more personalized and flexible management arrangements. According to a recent report by Billboard, the number of artist signings has increased significantly over the past year, with many artists opting for independent labels and management companies that offer more creative control. Asake's decision to join Double Eleven also highlights the growing importance of African music in the global market. With the rise of streaming platforms like Spotify and Apple Music, Afrobeats artists are now able to reach a wider audience than ever before, paving the way for increased cultural exchange and collaboration between Africa and the rest of the world. Asake's next move is expected to be a highly anticipated album release, which will likely feature collaborations with international artists and producers. With his new partnership with Double Eleven, Asake is poised to take his music to even greater heights, cementing his status as one of Africa's most exciting musical talents. Background: Afrobeats has experienced significant growth in recent years, with the genre's popularity spreading beyond Africa to global audiences. The rise of streaming platforms has played a major role in this phenomenon, allowing Afrobeats artists to reach a wider audience and gain international recognition. Context: Asake's signing with Double Eleven is part of a larger trend in the music industry, where artists are seeking out more personalized and flexible management arrangements. This shift towards independent labels and management companies that prioritize creative freedom and community engagement reflects a growing desire among artists for greater control over their careers and artistic vision. Additional Perspectives: "Asake's signing with Double Eleven is a testament to his talent and dedication as an artist," said Nigerian music critic, Oluwaferanmi Okunlola. "His unique sound and captivating stage presence have made him a standout in the Afrobeats scene." "This deal is not just about Asake; it's also about the growing importance of African music in the global market," said Alexa Perkins, founder and CEO of Double Eleven. "We're excited to be part of this movement and to help amplify Asake's message to a wider audience." Current Status: Asake's partnership with Double Eleven marks a significant milestone in his career, with plans for an upcoming album release and international collaborations. With his new management team behind him, Asake is poised to take his music to even greater heights, cementing his status as one of Africa's most exciting musical talents. Next Developments: Asake's next move is expected to be a highly anticipated album release, which will likely feature collaborations with international artists and producers. With his new partnership with Double Eleven, Asake is set to take his music to even greater heights, solidifying his position as one of Africa's most prominent musical exports. *Reporting by Billboard.*