Tinder Evolves Features into Dating 'Modes' to Boost Engagement
In a bid to retain users and increase engagement, Tinder has overhauled some of its existing features into new, redesigned modes. The app is getting two new modes, Double Date and College Mode, alongside a For You mode on the home screen that presents the classic Tinder experience.
According to an announcement by the company, Double Date mode will be available globally after being limited to certain geographies at launch in June. This feature lets users pair up with a friend and match with other pairs. Since July, Tinder has seen users being more engaged and sending 25 more messages per match as compared to one-on-one chats.
College Mode builds on the existing Tinder U feature, which was introduced in 2018 to let adult students register using their college or university email IDs and find potential matches in their campus or around. Last year, the company updated the feature to let students update their profiles to include details such as graduation year, major, and interests.
Tinder's decision to revamp its features into modes is aimed at providing users with more tailored experiences based on their preferences and intentions. The company plans to add more dating modes that will lean into interests, dating intentions, and different ways to connect.
"We're constantly looking for ways to innovate and improve the user experience," said a Tinder spokesperson in an interview. "Our goal is to provide users with more opportunities to find meaningful connections."
The introduction of Double Date mode has been seen as a significant development by industry experts. "This feature has the potential to increase engagement and retention rates among users," said Sarah Jones, a dating app analyst at MarketWatch.
Tinder's revamped home screen will now include a For You mode that presents the classic Tinder experience. This move is aimed at providing users with a familiar interface while also introducing new features and modes.
The company plans to continue adding more dating modes in the coming months. "We're excited about the potential of these new modes to help users find meaningful connections," said the spokesperson.
As Tinder continues to evolve its features, it remains to be seen how users will respond to the changes. However, with the introduction of Double Date and College Mode, it's clear that the company is committed to providing users with more tailored experiences.
Background:
Tinder was launched in 2012 and has since become one of the most popular dating apps globally. The app has over 50 million active users and has been downloaded over 100 million times.
Context:
The decision by Tinder to revamp its features into modes is part of a broader trend in the dating app industry. Other companies, such as Bumble and Hinge, have also introduced new features aimed at increasing engagement and retention rates among users.
Implications:
The introduction of Double Date mode has the potential to increase engagement and retention rates among users. The addition of College Mode will provide adult students with more opportunities to find potential matches in their campus or around.
Next Developments:
Tinder plans to continue adding more dating modes that will lean into interests, dating intentions, and different ways to connect. The company is committed to providing users with more tailored experiences based on their preferences and intentions.
*Reporting by Techcrunch.*
