Ferretti Group's Private Preview: How Exclusivity Drives Luxury Yachting Innovation

Ferretti Group's Private Preview: Alberto Galassi On The Power Of Exclusivity The Ferretti Group's tenth annual Private Preview, held at the Yacht Club de Monaco, was a masterclass in luxury yachting. The event, which took place on September 7-8, 2025, showcased eight new premières, including the Ferretti Yachts 800 and the limited-edition Riva Cento. But for CEO Alberto Galassi, the Private Preview is more than just a showcase of new models – it's an opportunity to cultivate an exclusive global club for its owners. "We don't sell boats," Galassi said in an interview. "We sell experiences. We sell exclusivity." The Private Preview embodied this philosophy, with guests treated to haute cuisine by Michelin-starred chef Antonio Mellino and a spectacular performance by Simply Red against the backdrop of a fleet of over 30 illuminated yachts. The event was a testament to Ferretti Group's commitment to creating an immersive experience for its owners. "We want our clients to feel like they're part of something special," Galassi explained. "Something that sets them apart from others." The Private Preview has become a staple in the luxury yachting world, attracting A-list celebrities and industry insiders alike. But it's not just about rubbing shoulders with the rich and famous – it's about creating a sense of community among Ferretti Group's owners. "Ferretti Group is more than just a manufacturer," said Maurizio Paradisi, a longtime client of the company. "It's a lifestyle. And the Private Preview is the perfect example of that." The event has also become a platform for showcasing the latest trends in luxury yachting. This year's preview featured cutting-edge designs and innovative technologies, including the Ferretti Yachts 800's advanced navigation system. As Galassi noted, "We're not just building boats – we're creating a way of life." And with the Private Preview, Ferretti Group is giving its owners a glimpse into that exclusive world. The success of the event has cemented Ferretti Group's position as a leader in the luxury yachting industry. As Galassi said, "We're not just selling boats – we're creating an experience that our clients will never forget." Background: Ferretti Group is one of the largest and most respected manufacturers of luxury yachts in the world. The company has been in operation for over 50 years and has a reputation for building high-quality, custom-designed vessels. The Private Preview is an annual event that takes place at various locations around the world. It's a chance for Ferretti Group to showcase its latest models and innovations to a select group of clients and industry insiders. Additional Perspectives: Industry expert, Rachel Ingram, noted that "Ferretti Group's commitment to exclusivity is what sets it apart from other manufacturers." She added, "The Private Preview is the perfect example of this philosophy in action." Current Status and Next Developments: The success of the Private Preview has cemented Ferretti Group's position as a leader in the luxury yachting industry. The company will continue to push the boundaries of innovation and exclusivity with its next generation of vessels. As Galassi noted, "We're not just building boats – we're creating a way of life." And with the Private Preview, Ferretti Group is giving its owners a glimpse into that exclusive world. *Reporting by Forbes.*