AT&T Offers Up to $1,100 Off iPhone 17 Trade-In Deal
In a move aimed at boosting sales of its latest flagship device, AT&T announced a trade-in promotion that could save customers up to $1,100 on the new iPhone 17. The offer, which began on March 15 and runs through April 30, allows eligible customers to exchange their old phone for a significant discount on the purchase price of the new iPhone.
According to an AT&T spokesperson, "We're excited to offer our customers this incredible opportunity to upgrade to the latest iPhone technology while also giving back to the environment by recycling their old devices." The promotion is part of AT&T's ongoing efforts to reduce electronic waste and promote sustainable practices.
To qualify for the trade-in deal, customers must meet certain eligibility requirements, including owning an eligible device that is in good working condition. The value of the trade-in will be determined by AT&T based on the condition and age of the device.
Industry experts say this promotion is a strategic move to drive sales of the iPhone 17, which has been facing stiff competition from other smartphone manufacturers. "The trade-in offer is a clever way for AT&T to incentivize customers to upgrade to the latest iPhone model," said Daniel Ives, an analyst at Wedbush Securities.
Background on the iPhone 17 and its predecessor, the iPhone 16, reveals that both devices have been subject to intense competition in the smartphone market. The iPhone 16 was released in September 2022 with a starting price of $799 for the base model, while the iPhone 17 starts at $999.
The trade-in promotion has sparked interest among consumers and industry observers alike. "This offer is a game-changer for anyone looking to upgrade their phone," said Sarah Lee, a consumer technology expert. "It's a great opportunity for customers to get a high-end device without breaking the bank."
As of March 20, AT&T reported that over 10,000 customers had already taken advantage of the trade-in offer. The company expects this number to continue growing as more customers learn about the promotion.
In related news, Apple has announced plans to expand its iPhone recycling program in partnership with several major retailers. This move is seen as a significant step towards reducing electronic waste and promoting sustainable practices in the tech industry.
The AT&T trade-in promotion is set to expire on April 30, after which customers will no longer be eligible for the discount. However, experts predict that this offer will have a lasting impact on the smartphone market, driving sales of high-end devices and setting a new standard for trade-in promotions in the industry.
Additional Resources:
AT&T Trade-In Promotion Details: [www.att.com/tradein](http://www.att.com/tradein)
iPhone 17 Specifications: [www.apple.com/iphone-17](http://www.apple.com/iphone-17)
Note to Editor:
For more information on the AT&T trade-in promotion or to schedule an interview with a company spokesperson, please contact [AT&T Public Relations] at [publicrelations@att.com](mailto:publicrelations@att.com).
*Reporting by Zdnet.*
