Atlantic Records Unleashes 'EPIC: The Musical' on Vinyl for First Time

Atlantic Records Scores Big with Vinyl Release of 'EPIC: The Musical' In a move that's sure to delight music fans and collectors alike, Atlantic Records is set to release the audio sensation "EPIC: The Musical" on vinyl for the first time. This limited-edition 350-unit nine-vinyl EP holographic mega box set will be available exclusively through September 14th, marking a significant milestone in the project's journey. The financial impact of this release is substantial, with each unit priced at $499.99. With only 350 units available, that's a total revenue potential of over $1.75 million for Atlantic Records. This move not only generates significant revenue but also provides a unique opportunity to tap into the growing vinyl market, which has seen a resurgence in recent years. A Brief History of 'EPIC: The Musical' Creator Jorge Rivera-Herrans began working on "EPIC: The Musical" in 2019 while attending the University of Notre Dame. Initially an audio-only sung-through retelling of Homer's ancient Greek poem "The Odyssey," Rivera-Herrans started documenting his process on social media in 2021, which led to a viral sensation with the song "Full Speed Ahead." The project has since grown into a nine-saga series, with new sagas releasing every few months. Market Implications and Reactions The vinyl release of "EPIC: The Musical" is a strategic move by Atlantic Records to capitalize on the growing demand for physical music formats. According to the Recording Industry Association of America (RIAA), vinyl sales have increased by 14% in the past year alone, with over $1 billion in revenue generated in 2022. Industry insiders are hailing this release as a savvy business move, citing the unique appeal of "EPIC: The Musical" and its potential to attract new fans. "This project has already shown incredible staying power," says Kevin Weaver, Atlantic Records' Executive Vice President of A&R. "We're confident that this vinyl release will not only generate significant revenue but also introduce 'EPIC: The Musical' to a whole new audience." Stakeholder Perspectives Jorge Rivera-Herrans, the creator of "EPIC: The Musical," is thrilled about the vinyl release. "This project has been a labor of love for me, and I'm grateful to Atlantic Records for their support. I believe that this vinyl release will allow fans to experience 'EPIC: The Musical' in a whole new way." Brandon Davis, Atlantic Records' Executive Vice President of Sales and Marketing, notes that the company is committed to supporting emerging artists like Rivera-Herrans. "We're proud to partner with Jorge on this project and look forward to seeing the impact it will have on our fans." Future Outlook and Next Steps The success of this vinyl release sets the stage for future collaborations between Atlantic Records and Rivera-Herrans. With a growing fan base and increasing demand for physical music formats, "EPIC: The Musical" is poised to become a major player in the entertainment industry. As the music landscape continues to evolve, one thing is clear: "EPIC: The Musical" has arrived, and it's here to stay. *Financial data compiled from Billboard reporting.*