Amazon Unveils Dual AR Glasses Strategy: One for Customers, One for Drivers

Amazon Develops Separate AR Glasses for Customers and Drivers Amazon is reportedly working on two distinct models of augmented reality (AR) glasses: one for consumers and another specifically designed for its delivery drivers. According to sources, the consumer-focused model, codenamed Jayhawk, is expected to hit the market in late 2026 or early 2027. Timeline and Details The Information, a technology news outlet, revealed that Amazon's AR project involves partnering with Chinese company Meta-Bounds for the tech. The consumer model will feature microphones, speakers, a camera, and a full-color display in one eye. In contrast, the driver-focused model, codenamed Amelia, is expected to be released by the second quarter of 2026. Immediate Impact If Amazon successfully releases these AR sets, it will enter direct competition with Meta's Ray-Ban smart glasses. The social media giant is set to unveil its new product, Hypernova, at its Connect conference next week, which promises a more immersive augmented reality experience. Background Context Augmented reality technology has been gaining traction in recent years, with companies like Meta and Google exploring various applications. Amazon's entry into the market highlights the growing demand for AR solutions that blend digital information with real-world environments. What Happens Next As Amazon continues to develop its AR glasses, it will be interesting to see how these products impact consumer behavior and the logistics industry. With the release of Jayhawk and Amelia, we can expect a significant shift in the way people interact with technology and their surroundings. *This story is developing. Information compiled from Engadget reporting.*