Pop Mart Unleashes Chucky Horror Icon into Blind Box Form Just in Time for Halloween
On September 12, Pop Mart will release its highly anticipated "Chucky" collection, a series of horror-themed blind boxes featuring various incarnations of the iconic character from Don Mancini's franchise legacy. The release marks a new direction for the company, which has been expanding its roster of animation-influenced characters and experiences.
According to Emily Brough, Pop Mart's head of IP licensing in the Americas, the "Chucky" collection is part of the company's efforts to tap into the spooky spirit of Halloween. "We have this amazing product and these amazing characters," Brough said during an interview at San Diego Comic-Con, "and then we're just extending the excitement and innovation to our fans." The blind box drop arrives just in time for Halloween season, aiming to bolster Pop Mart's roster of collectibles.
Pop Mart has been making waves in the world of creepy pop culture collectibles with its recent releases, including the Monsters series Big Into Energy, Skullpanda, and Peach Riot, as well as its latest Star Wars line. The company's decision to branch out into horror-themed collectibles is a strategic move to cater to horror fans and further blur the lines between pop culture and collectibles.
According to Gizmodo, Pop Mart's "Chucky" collection will feature various incarnations of the iconic character from Don Mancini's franchise legacy. This marks a new direction for the company, which has been expanding its roster of animation-influenced characters and experiences. By tapping into the spooky spirit of Halloween, Pop Mart is catering to horror fans and further blurring the lines between pop culture and collectibles.
The release of the "Chucky" collection is part of Pop Mart's efforts to expand its presence in the world of collectibles. The company has been making a splash at comic-cons and other events with its innovative products and characters. With the blind box drop arriving on September 12, fans can expect a wave of horror-themed collectibles just in time for Halloween.
As the release date approaches, fans are eagerly anticipating the arrival of the "Chucky" collection. The blind boxes will feature various incarnations of the iconic character, offering something for every horror fan. With Pop Mart's reputation for innovation and creativity, the "Chucky" collection is sure to be a hit among collectors.
In conclusion, Pop Mart's "Chucky" collection marks a new direction for the company as it expands its roster of animation-influenced characters and experiences. The release of the blind boxes on September 12 will cater to horror fans and further blur the lines between pop culture and collectibles. With its reputation for innovation and creativity, Pop Mart is set to make a splash in the world of creepy pop culture collectibles.
Sources:
Gizmodo: "Pop Mart Unleashes Its Blind Box 'Chucky' Collection Just in Time for Halloween"
Gizmodo: "Pop Mart Unleashes Chucky Horror Icon into Blind Box Form Just in Time for Halloween"
This story was compiled from reports by Gizmodo and Gizmodo.
