The Weeknd's 2014 Hit "Often" Roars Back to Life on UK Charts

The Weeknd's Decade-Old Single "Often" Returns to New All-Time High on UK Charts LONDON - The Weeknd's 2014 single "Often" has reached a new all-time high on the UK charts, debuting at No. 3 on the vinyl and physical singles rankings and becoming a top 10 bestseller on multiple charts in the country. According to Official Charts Company data, "Often" re-entered the U.K.'s Official Single Sales chart at No. 46, marking its highest peak since its initial release over a decade ago. The song's resurgence is attributed to continued support from fans across the UK, who have kept the track alive despite its age. "It's not uncommon for older songs to experience a resurgence in popularity, especially if they're well-crafted and timeless," said Paul Nolan, a music industry expert at Chartmetric. "The Weeknd's 'Often' is a prime example of this phenomenon, with its haunting melodies and introspective lyrics continuing to captivate audiences." "Often" was initially released as a promotional single in the summer of 2014, serving as the lead focus track from The Weeknd's album Beauty Behind the Madness. The project would go on to become a global powerhouse, cementing The Weeknd's status as a leading figure in contemporary R&B. The song's enduring appeal can be attributed to its themes of love, loss, and introspection, which continue to resonate with listeners today. "Often" has been certified multi-platinum by the Recording Industry Association of America (RIAA) and has sold millions of copies worldwide. The Weeknd's team has not commented on the song's chart performance, but fans have taken to social media to express their excitement over the track's resurgence. "It's amazing to see 'Often' doing so well again," said Emily Wilson, a fan from London. "I've been listening to it nonstop since I heard it was back on the charts." As for what's next, The Weeknd is set to release new music in the coming months, with fans eagerly anticipating his next move. With "Often" continuing to climb the charts, it's clear that The Weeknd remains a force to be reckoned with in the music industry. In related news, Beauty Behind the Madness has been re-released as part of The Weeknd's 10th-anniversary celebration, featuring bonus tracks and rare recordings. The album is available now on all major streaming platforms. Contributor Hugh McIntyre notes that "Often" is not only a testament to The Weeknd's enduring talent but also a reminder of the power of music to transcend time and trends. As the song continues to climb the charts, it's clear that its impact will be felt for years to come. *Reporting by Forbes.*