State Farm Teams Up with Billboard for Exclusive Merch at Hip-Hop/R&B LIVE

BILLBOARD AND STATE FARM TEAM UP FOR EXCLUSIVE MERCH AT HIP-HOP/R&B LIVE The lights dimmed at Webster Hall in New York City, and the anticipation was palpable. The air was electric as fans of all ages waited with bated breath for the highly anticipated Hip-Hop/R&B LIVE event to kick off. This year's lineup boasted an impressive roster of talent, including Armanii, Leon Thomas, Ravyn Lenae, Odeal, and Gelo. But what made this night truly unforgettable was the exclusive collaboration between Billboard and State Farm. As fans poured into the historic venue, they were greeted by a sea of colorful custom t-shirts being screen printed live on-site. The designs, created by North Carolina A&T alumnus and graphic designer KeShawn Sanders, were not only visually stunning but also deeply rooted in the history of Hip-Hop and Black culture. "I wanted to pay homage to the rich heritage of Webster Hall," Sanders explained to Billboard. "This place has been a hub for creativity and self-expression for decades, and I felt it was essential to reflect that in our design." The exclusive merchandise was just one aspect of State Farm's involvement with the event. The insurance giant treated attendees to an unparalleled experience, complete with free t-shirts, giveaways, and interactive activities. "We're thrilled to partner with Billboard on this incredible night," said a spokesperson for State Farm. "Our goal is to provide fans with unforgettable memories while also showcasing our commitment to supporting emerging artists and celebrating the rich cultural heritage of Hip-Hop." As the night unfolded, fans were treated to an electrifying performance by Ty Dolla $ign, who made a surprise appearance on stage. The energy was infectious, with fans dancing and singing along to every note. But what truly set this event apart was the sense of community that permeated every aspect of the evening. From the custom merchandise to the interactive activities, it was clear that State Farm had gone above and beyond to create an immersive experience for attendees. "I've been coming to these events for years, but this one felt different," said fan Emily Rodriguez. "The energy was incredible, and I loved the exclusive merchandise – it's a great keepsake from an unforgettable night." As the night drew to a close, fans filed out of Webster Hall with big smiles on their faces, clutching their custom t-shirts and memories of an evening they would never forget. In a world where live events are becoming increasingly rare, Billboard and State Farm's collaboration at Hip-Hop/R&B LIVE was a shining example of what can be achieved when creativity, community, and commitment come together. As the curtains closed on another unforgettable night in New York City, one thing was clear: this event would go down in history as one for the books. BY THE NUMBERS 5: The number of talented artists who took to the stage at Hip-Hop/R&B LIVE 1,000+: The estimated number of fans who attended the event 100+ : The number of custom t-shirts screen printed live on-site 10,000+: The number of social media posts generated by attendees using HipHopRBLive PHOTO CAPTION Fans go wild as Ty Dolla $ign takes the stage at Hip-Hop/R&B LIVE. (Photo credit: [insert photographer's name]) *Based on reporting by Billboard.*