Instagram Fixes Bug Affecting Reach of Multiple Stories
On Friday, Instagram announced that it had fixed a bug that caused the reach of some users' Stories to shrink when they posted more than one Story in a day. The fix addresses a long-standing complaint from creators who felt disincentivized to use the feature due to its impact on their posts' visibility.
According to Adam Mosseri, Instagram's head, "People were complaining about getting less reach with their Stories if they posted lots of Stories in the same day. That is not at all the intended behavior of Instagram." The fix does not guarantee that every Story will be watched, but it ensures that posting multiple Stories a day won't negatively impact overall reach, especially for the first Story.
The bug had been affecting creators who relied on Instagram to expand their reach and earn a living from their content. Mosseri acknowledged the importance of this issue in his announcement: "We're committed to making sure our features are working as intended, and we appreciate your feedback."
Background
Instagram has become an increasingly professionalized platform, with many users posting content that is meant to be seen by a wider audience. The bug had been causing problems for creators who were trying to grow their following and engagement on the app.
Implications
The fix addresses a key concern for creators who rely on Instagram's algorithm to reach their target audience. It also highlights the importance of regularly updating features to ensure they are working as intended.
Current Status
Instagram has confirmed that the bug has been fixed, and users can now post multiple Stories without negatively impacting their reach. The company will continue to monitor user feedback and make adjustments as needed.
Next Developments
As Instagram continues to evolve, it's likely that more updates will be made to address issues affecting creators. Mosseri emphasized the importance of user feedback in his announcement: "We're committed to making sure our features are working as intended, and we appreciate your feedback."
*Reporting by Engadget.*
