Ram Abandons Plans for All-Electric Pickup Truck, Shifts Focus to Extended-Range Model
Stellantis, the parent company of Ram, announced on Friday that it will no longer pursue development of a battery-electric full-size pickup truck. The decision comes as demand for such vehicles slows in North America, according to a statement sent to TechCrunch and posted on the company's website.
The move marks a significant shift in strategy for Ram, which had previously touted its plans for an all-electric 1500 REV pickup truck. However, citing low demand for full-size battery-electric trucks as the primary reason, Stellantis has reassessed its product strategy and will instead focus on developing an extended-range model.
"We are constantly evaluating our product lineup to ensure it meets the needs of our customers," said a spokesperson for Ram in a statement. "While we had initially planned to develop a battery-electric pickup truck, we have decided to pursue an alternative approach that combines a battery with a gas generator."
The new extended-range Ram 1500 REV will offer an estimated 690 miles of range, making it a more viable option for customers who require long-distance driving capabilities. The vehicle's unique powertrain configuration is not unprecedented, as several manufacturers have already explored similar approaches.
Industry analysts had been predicting the shift away from battery-electric pickup trucks due to declining demand and increasing competition in the market. "This decision reflects the changing landscape of the automotive industry," said a spokesperson for a leading research firm. "As consumers become more aware of their energy needs, manufacturers are adapting by offering more flexible options."
The Ram 1500 REV's extended-range capabilities will likely appeal to customers who require a balance between electric and gas-powered driving. The vehicle's towing capacity and payload performance will also be notable features.
Stellantis' decision to abandon plans for an all-electric pickup truck marks a significant turning point in the industry, as manufacturers continue to navigate the complexities of electrification. As companies like Ram adapt their strategies to meet changing consumer demands, the automotive landscape is likely to undergo further transformations.
The new extended-range Ram 1500 REV is expected to hit the market in the coming years, with production details still pending.
*Reporting by Techcrunch.*
