Instagram fixed an issue that caused posting multiple Stories to tank your reach

Instagram Fixes Reach-Dropping Bug for Multi-Story Posts In a move to address a long-standing complaint from creators, Instagram has fixed an issue that caused the reach of users' Stories to shrink when posting multiple stories in one day. According to Adam Mosseri, head of Instagram, the fix aims to restore the intended behavior of the feature. The bug, which had been affecting users for over a year, resulted in decreased reach for subsequent Story posts made within a 24-hour period. Mosseri acknowledged that this was not the intended outcome and that creators were being disincentivized from using the feature due to its impact on their audience's visibility. "We've heard from many creators that they were getting less reach with their Stories if they posted lots of Stories in the same day," Mosseri said. "That is not at all the intended behavior of Instagram." The fix, which has been implemented, does not guarantee increased views for each individual Story but ensures that posting multiple Stories will no longer negatively impact overall reach. For casual users who primarily follow friends on Instagram, this change may have little significance. However, for professional creators and businesses using the platform to expand their reach and earn a living from their content, this development is crucial. Instagram's increasing focus on becoming an increasingly professionalized platform has created tension between Mosseri's regular announcements and user expectations. This shift highlights the importance of balancing algorithmic changes with the needs of both casual users and creators who rely on the platform for income. The fix comes as Instagram continues to navigate its role in shaping online content and community engagement. As social media platforms evolve, so do their algorithms and features. The impact of this change will be closely monitored by creators and industry experts alike. Instagram's efforts to address creator concerns demonstrate a commitment to understanding the needs of its users and adapting to the changing landscape of online content creation. *Reporting by Engadget.*