Tesla's Most Affordable Cybertruck Option Scrapped After Five Months
The rear-wheel drive (RWD) trim of the Tesla Cybertruck, which was launched as the most affordable option in April, has been removed from online sales after a mere five months. The move comes as a surprise to industry observers, who had expected the Long Range model to remain on the market for longer.
According to Tesla's website, the RWD version of the Cybertruck is no longer available for purchase, with prices starting at $69,990. In its place, customers can opt for the all-wheel drive (AWD) model, which begins at $79,990, or the high-performance Cyberbeast trim, priced from $114,990.
Tesla's decision to axe the Long Range model has sparked speculation about the company's sales strategy and market positioning. "The removal of the RWD option suggests that Tesla is shifting its focus towards more premium offerings," said a spokesperson for a rival electric vehicle manufacturer. "This move could be an attempt to boost average transaction prices and increase profit margins."
Background research reveals that the Long Range model was launched with several compromises, including reduced towing power, lower payload capacity, and fewer features compared to the AWD and Cyberbeast trims. The RWD version also came with a single motor, rather than the dual motors found in other models.
Industry analysts point out that Tesla's decision may be linked to low sales of the Cybertruck overall. "The Cybertruck has been a slow seller since its launch," said an analyst at a leading automotive research firm. "By removing the most affordable option, Tesla is likely trying to stimulate interest and boost sales."
The removal of the Long Range model also coincides with the impending expiration of the federal tax credit for electric vehicle buyers in the US. This could make the purchase of a Cybertruck even less appealing to budget-conscious consumers.
As the automotive industry continues to evolve, it remains to be seen how Tesla's decision will impact sales and market share. With its focus on premium offerings, the company may be betting on a shift towards more affluent customers who are willing to pay top dollar for advanced technology and features.
In a statement, Tesla declined to comment on the removal of the Long Range model, citing "ongoing product development and refinement." As the company continues to navigate the complexities of the electric vehicle market, one thing is clear: the Cybertruck's most affordable option has been scrapped after just five months.
*Reporting by Engadget.*