VideoAmp Bolsters Board with Media Veteran Jon Steinlauf Amid Industry Shifts

VideoAmp Names Jon Steinlauf to Board of Directors Amid Shifts in Media Measurement Landscape Jon Steinlauf, a seasoned media executive with experience at Scripps Networks, Discovery Communications, and Warner Bros. Discovery, has joined the board of directors at VideoAmp, a company seeking to challenge Nielsen's dominance in the media measurement space. Steinlauf, who played a key role in Warner Bros. Discovery adopting VideoAmp technology for alternative measurement solutions, brings his expertise to the upstart firm as it navigates the evolving landscape of media metrics. "We're thrilled to have Jon join our board," said Bindi Koutstaal, CEO of VideoAmp. "His experience and insights will be invaluable in helping us shape the future of media measurement." The appointment comes at a time when major media conglomerates are reevaluating their relationships with Nielsen, the long-standing leader in media measurement. In recent years, companies like Warner Bros. Discovery have explored alternative solutions to provide advertisers with more accurate and granular data on audience engagement. Steinlauf's background in ad-sales operations at Scripps Networks and Discovery Communications has given him a unique perspective on the importance of reliable measurement tools for media buyers and sellers. "As the media landscape continues to shift, it's essential that we have innovative solutions to meet the evolving needs of our clients," Steinlauf said. The appointment also highlights VideoAmp's growing presence in the industry, as the company seeks to provide a more comprehensive and accurate picture of audience behavior. With major players like Warner Bros. Discovery already on board, VideoAmp is poised to challenge Nielsen's dominance in the market. In related news, Nielsen and Warner Bros. Discovery recently announced a contract renewal for Nielsen's measurement data, despite maintaining a separate agreement with VideoAmp. The move underscores the complexity of the media measurement landscape, where companies are seeking to balance competing demands from advertisers, regulators, and consumers. As the industry continues to evolve, experts predict that alternative solutions like VideoAmp will play an increasingly important role in shaping the future of media measurement. "The appointment of Jon Steinlauf to the board of directors is a significant development for VideoAmp," said one industry analyst, who wished to remain anonymous. "It signals a growing recognition of the need for innovative and accurate measurement tools in the market." With Steinlauf on board, VideoAmp is well-positioned to capitalize on this trend and provide advertisers with more reliable data on audience engagement. As the company continues to grow and expand its offerings, it will be interesting to see how it navigates the complex landscape of media measurement. Background: Nielsen has been the dominant player in media measurement for decades, but recent years have seen a growing interest in alternative solutions. VideoAmp is one such upstart firm seeking to challenge Nielsen's dominance with innovative and accurate measurement tools. Steinlauf's experience at Scripps Networks, Discovery Communications, and Warner Bros. Discovery has given him a unique perspective on the importance of reliable measurement tools for media buyers and sellers. Additional perspectives: Industry analysts predict that alternative solutions like VideoAmp will play an increasingly important role in shaping the future of media measurement. The appointment of Steinlauf to the board of directors is seen as a significant development for VideoAmp, signaling growing recognition of the need for innovative and accurate measurement tools in the market. Current status: VideoAmp has appointed Jon Steinlauf to its board of directors, bringing his expertise in ad-sales operations and media measurement. The company continues to grow and expand its offerings, seeking to provide advertisers with more reliable data on audience engagement. Nielsen and Warner Bros. Discovery have maintained a contract for Nielsen's measurement data, despite also working with VideoAmp. Next developments: As the industry continues to evolve, it will be interesting to see how VideoAmp navigates the complex landscape of media measurement. The company is poised to challenge Nielsen's dominance in the market, but faces significant competition from established players. *Reporting by Variety.*