Calm Launches Standalone iOS App for Sleep Support
Calm, a leading meditation and relaxation app, has launched a new standalone app designed to provide more personalized sleep support. The Calm Sleep app, available on iOS, aims to help users wind down, sleep better, and wake up refreshed.
The app features Calm's existing content, including over 300 hours of sleep content and 500 Sleep Stories, alongside new exclusive content from radio host Delilah and actor Andrew Scott. At launch, the app will also include a library of Sleep Stories, which are guided meditations designed to help users fall asleep.
According to Calm, the app starts by asking users to complete a short onboarding questionnaire, which creates a personalized sleep plan based on their needs. The plan includes recommended content and daily tasks aimed at improving sleep habits in areas such as digital hygiene, exercise, stress reduction, and sleep environment.
The app also features a sleep readiness bar that increases as users complete tasks throughout the day, providing a visual cue to help build better habits. Calm Sleep syncs with wearables through Apple HealthKit, allowing users to take action on their sleep data.
"Calm Sleep is designed to be a comprehensive tool for anyone looking to improve their sleep," said David Ko, Chief Operating Officer at Calm. "We're excited to offer our users a more personalized approach to sleep support and help them achieve better rest."
The launch of Calm Sleep marks the latest move by the company to expand its offerings beyond meditation and relaxation content. In recent years, Calm has added features such as sleep stories and music to its app, in an effort to provide users with a more holistic approach to wellness.
Calm's decision to launch a standalone app for sleep support reflects growing interest in digital health and wellness tools. As consumers become increasingly aware of the importance of sleep for physical and mental well-being, companies like Calm are responding by developing targeted solutions.
The Calm Sleep app is available now on iOS, with plans to expand to other platforms in the future.
*Reporting by Techcrunch.*
