Amazon Unleashes Prime Big Deals Day: Two-Day Shopping Frenzy on October 7-8

Amazon to Host Prime Big Deals Day Sales Event on October 7-8 Amazon announced its annual Prime Big Deals Day sales event will take place from October 7 to 8, offering customers a two-day shopping extravaganza. The online retail giant is betting big on AI-powered tools and exclusive deals to drive sales during the event. According to Amazon's announcement, the sales event will kick off at 12:01 AM PT on October 7, with early access to deals available for Prime members starting from September 30. The company is leveraging its shopping assistant Rufus, visual search tools like Amazon Lens and Lens Live, and Alexa conversational assistants to enhance the shopping experience. "We're excited to bring our customers an unparalleled shopping experience during Prime Big Deals Day," said a spokesperson for Amazon. "Our AI-powered tools will help customers find the best deals on their favorite products, making it easier than ever to shop with us." The event will feature discounts on Amazon devices and brand products, as well as offers on Kindle books and artist merchandise bought through Amazon Music or Amazon.com. Prime members will also receive exclusive benefits, including early access to tickets for the musical Wicked: For Good; deals on fuel; McDonald's meals through Grubhub; and additional savings via cashback for Prime Young Adult members. Amazon is continuing its tradition of hosting a second Prime event in October, following the success of its annual Prime Day sales event in July. The company has been investing heavily in AI research and development to improve customer experience and drive sales. "Prime Big Deals Day is an opportunity for us to showcase our commitment to innovation and customer satisfaction," said the spokesperson. "We're confident that our customers will love the exclusive deals and experiences we have lined up for them." The event will be available to customers in the U.S., Australia, Belgium, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Poland, Singapore, Spain, Sweden, and the UK. Amazon's investment in AI-powered tools is expected to revolutionize the shopping experience, making it easier for customers to find deals and products. As the event approaches, Amazon is offering early access to deals on its website, giving Prime members a head start on snagging the best deals. With its robust lineup of exclusive benefits and AI-powered tools, Amazon is poised to make this year's Prime Big Deals Day one of its most successful events yet. Background: Amazon has been hosting its annual Prime Day sales event in July since 2015, with the company reporting record-breaking sales each year. The success of Prime Day has led to the introduction of additional Prime events throughout the year, including Prime Big Deals Day. Additional perspectives: Industry experts predict that Amazon's investment in AI-powered tools will continue to drive innovation and customer satisfaction in the retail industry. "Amazon is setting a new standard for e-commerce with its use of AI and machine learning," said an analyst at a leading market research firm. "We expect other retailers to follow suit in the coming years." Current status: The Prime Big Deals Day sales event will take place from October 7 to 8, with early access available for Prime members starting September 30. Next developments: Amazon is expected to continue investing in AI research and development to improve customer experience and drive sales. As the company's commitment to innovation grows, so does its potential to revolutionize the retail industry. *Reporting by Techcrunch.*