Will over 20% of US consumers use AI assistants instead of search engines as their primary information source by 2028?

As of 2023, approximately 17% of U.S. consumers reported using AI assistants for information instead of traditional search engines, as per a recent survey conducted by a market research firm. The trend towards AI adoption is supported by increasing investments in AI technology, projected to reach $500 billion by 2025. However, the entrenched market position of search engines and consumer habits may slow this transition.