
Prediction Markets Surge: Millions Bet on Geopolitics, Pop Culture
Prediction markets like Kalshi and Polymarket have exploded in popularity, with nearly $12 billion traded in December, a 400% year-over-year increase, as they move beyond political betting into mainstream culture. Major media outlets are now integrating prediction market data into their reporting, reflecting the platforms' growing influence and market penetration. These platforms allow users to wager on a wide range of events, from political outcomes to pop culture moments, impacting how events are perceived and analyzed.
























