In a significant expansion of their partnership, Meta and EssilorLuxottica have unveiled the Oakley Meta HSTN smart glasses, the latest innovation in their collaborative efforts. Priced at $399, these glasses are specifically designed for athletes, marking a new chapter in the multiyear partnership between the two companies. The Oakley Meta HSTN is the first product to emerge from this collaboration beyond the Ray-Ban brand, showcasing the companies' commitment to developing cutting-edge technology for diverse user groups.
The HSTN smart glasses boast an array of features, including Oakley's PRIZM Lens technology, which enhances athletes' visibility in varying light and weather conditions. With a longer battery life and improved camera capabilities compared to the second-generation Ray-Ban Meta, these glasses offer a more seamless user experience. The Meta AI digital assistant and corresponding smartphone app enable users to access a range of functionalities, from checking the weather to recording videos of their activities. This integration of artificial intelligence and augmented reality underscores the potential for smart glasses to revolutionize the way we interact with information and our surroundings.
The Oakley Meta HSTN's water-resistant design and various frame-and-lens color combinations, including a limited-edition gold variant, demonstrate the companies' attention to both form and function. As the smart glasses market continues to evolve, Meta and EssilorLuxottica's collaboration is poised to play a significant role in shaping the industry's future. With other tech giants, such as Alphabet and Snap, also investing in smart glasses technology, the competition is heating up. Alphabet's recent $150 million partnership with Warby Parker to develop smart glasses powered by Google's Gemini AI assistant, and Snap's plans to unveil its sixth-generation augmented reality smart glasses next year, highlight the growing importance of this emerging technology.
The implications of smart glasses extend far beyond the realm of athletics, with potential applications in fields such as education, healthcare, and entertainment. As these devices become increasingly sophisticated, we can expect to see new use cases emerge, transforming the way we live, work, and interact with one another. With the Oakley Meta HSTN, Meta and EssilorLuxottica are not only expanding their product lineup but also pushing the boundaries of what is possible with smart glasses technology. As the market continues to grow and mature, it will be exciting to see how these innovations shape the future of technology and our daily lives.
The release of the Oakley Meta HSTN smart glasses marks a significant milestone in the partnership between Meta and EssilorLuxottica, and the companies' plans to release AI-powered smart glasses under the Prada brand, as reported by CNBC, suggest that this collaboration is only just beginning to bear fruit. With the standard Oakley Meta HSTN set to go on sale later this summer and the limited-edition version available for preorder on July 11, consumers will soon have the opportunity to experience the latest in smart glasses technology for themselves. As the smart glasses market continues to evolve, one thing is clear: the future of technology is looking brighter than ever.
In conclusion, the Oakley Meta HSTN smart glasses represent a major breakthrough in the collaboration between Meta and EssilorLuxottica, offering a glimpse into a future where technology seamlessly integrates into our daily lives. As the smart glasses market continues to expand and mature, we can expect to see new innovations and applications emerge, transforming the way we interact with information and our surroundings. With their commitment to developing cutting-edge technology, Meta and EssilorLuxottica are poised to play a leading role in shaping the future of this exciting and rapidly evolving industry.

Tech
Oakley Smart Glasses Unveiled in New Meta EssilorLuxottica Collaboration

CreneLab
Published June 23, 2025
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