Reasoning
The rapid growth of AI-powered content creation and the increasing sophistication of synthetic media suggest a strong upward trend for virtual influencers. Currently, there are already dozens of synthetic influencers with significant followings on platforms like Instagram and TikTok, and the economic incentives for brands to leverage these accounts for targeted marketing are substantial, driving further investment and creation. By 2028, the technology will be more accessible and cost-effective, accelerating their adoption and follower growth beyond the current trajectory to surpass 100 accounts with over 1 million followers.Key uncertainty
Regulatory responses or platform policy changes regarding the disclosure and operation of synthetic influencer accounts could significantly impact their growth and reach.