Reasoning
As of mid-2026, AI-generated content is dramatically reshaping the digital advertising landscape, with some reports indicating that over 25% of creatives are already AI-assisted. The continued investment in AI technologies and platforms suggests a robust upward trend, but concerns over quality, brand safety, and the creative nuances that only human designers can provide may limit the rapid adoption needed to reach 30% by 2028. The anticipated regulatory landscape surrounding AI usage could also play a significant role in determining the rate of adoption.Key uncertainty
The regulatory approach governments will take towards AI in advertising and content creation could either facilitate quicker adoption or impose restrictions that would limit its growth.