TikTok, the social media platform boasting over one billion monthly users globally, has become a stage for diverse content creators, showcasing trends and stories that reflect cultural nuances and social change worldwide. Launched in 2016, the platform has also faced controversy, leading to bans in countries like India in 2020 and restrictions for users under 16 in Australia this month.
Every year, NPR interviews TikTok creators from around the world, exploring the trends, subcultures and stories that drive culture and social change in the Glob.
Among the viral trends highlighted this year was a unique twist on soccer, demonstrated by Arthur Marques, a Brazilian player who showcases his skills on the platform. In Tanzania, Fanuel John Masamaki gained popularity for his comedy inspired by Charlie Chaplin, the silent movie star, bringing a classic form of entertainment to a modern audience.
In Gaza, Hamada Shaqoura, a Palestinian food influencer, shared his culinary skills by cooking Egyptian-style shrimp fries, offering a glimpse into the region's cuisine and providing a sense of hope amidst challenging circumstances. Valerie Keter, dressed in traditional Maasai attire, used the platform to discuss the history of the ancient tribe from southern Kenya, educating viewers about her cultural heritage. These creators represent a small fraction of the diverse voices finding an audience on TikTok, using the platform to share their talents, traditions, and perspectives with the world.
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