"Avatar: Fire and Ash" dominated the global box office this Christmas weekend. The film added $88 million domestically. A24's "Marty Supreme" scored big, debuting with $27 million. The film marks A24's second-biggest opening ever.

The James Cameron-directed sequel continued its reign in North American theaters. This is despite competition from new holiday releases. "Song Sung Blue" from Focus Features and Sony's "Anaconda" also opened. "Zootopia 2" surged back to second place.

"Avatar: Fire and Ash" has now grossed over $760 million worldwide after only two weeks. The film's performance underscores the continued global appeal of the "Avatar" franchise. It also highlights the enduring power of big-budget sci-fi.

The original "Avatar" (2009) revolutionized 3D cinema. It became the highest-grossing film of all time. The franchise explores themes of environmentalism and colonialism.

Industry analysts are watching closely to see if "Avatar: Fire and Ash" can maintain its momentum. The next few weeks will be crucial for its long-term box office success.