An evening surge in shoppers drove a decade-high increase in footfall for Boxing Day sales across the UK. Data from MRI Software indicated a 4.4% rise in footfall across all UK retail destinations, including high streets and shopping centers, compared to the same day last year.
Footfall remained strong on Saturday, leading MRI to anticipate continued momentum in post-Christmas shopping into the new year. MRI counts footfall in more than 660 retail locations across the UK.
Despite the increased foot traffic, Barclays has forecast a £1 billion decrease in consumer spending on Boxing Day deals this year. Early data from MRI at 3 p.m. on December 26 showed a muted reaction to the sales, with high street visits down 1.5% and shopping center visits down 0.6% compared to 2023.
Retail analyst Jenni Matthews from MRI Software noted the shift in shopper behavior. "The boost in activity was driven by a peak in visits across all UK retail destinations," she said, suggesting shoppers decided to head out later in the day.
The increase in footfall represents a positive sign for retailers, though the anticipated decrease in overall spending raises questions about the impact on revenue. The industry will be closely watching sales figures in the coming weeks to assess the true impact of the late shopper rush and whether it translates into increased profits.
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