K-pop band NewJeans is disbanding following a protracted and acrimonious dispute with their record label, Ador. The announcement came Monday after Ador terminated its contract with Danielle Marsh, one of the group's five members, effectively ending any possibility of the group continuing in its current form.
The conflict between NewJeans and Ador began in 2024 when the band publicly accused the agency of workplace harassment, allegations Ador denied. This led to a legal battle that culminated in an October court ruling stipulating that the band was obligated to remain with Ador until 2029. Despite this ruling, all five members initially indicated their intention to return to the record label the following month.
The decision to terminate Danielle Marsh's contract has sparked outrage among fans, many of whom expressed their disappointment and questioned the rationale behind singling out Marsh. Social media platforms have been flooded with messages of support for the band, with the slogan "NewJeans is five or nothing" trending. One fan wrote on X, "Does this make any sense??? NewJeans without Danielle isn't NewJeans. Do you think you can just erase a member this easily? Give us back Danielle."
The disbandment of NewJeans highlights the complex and often fraught relationships between K-pop artists and their management agencies. Such disputes can have significant implications for the artists' careers and the broader K-pop industry. The specific reasons for Marsh's contract termination remain unclear, and Ador has yet to release a detailed statement explaining its decision. The future of the remaining members of NewJeans is currently uncertain.
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